top of page



In 2002, I started SIMPLE with a vision of always doing right by our customers. 


After working in various high level positions at major electronic distributors and manufacturers for many years and seeing the lack of product knowledge, customer service, long term relationship building and the overall complicated way of doing business. I knew there had to be a better way and I set out to change all of that.


I felt then and still do today, that the electronics business is a SIMPLE one, where customers should decide what is best for them and not have these archaic, behometh suppliers dictate to them, how the business works or how the customer should do business.


It was time to raise the bar for the industry and be the supplier that truly understood that each customer was different and that each product sold to those customers, at times, demanded different support and that is what SIMPLE has done and is all about. 


My belief is that, if our customers know exactly what they want, at what cost and when they want it, why not provide all of that. Pretty SIMPLE right...  


SIMPLE will always think outside the box, be flexible, treat people with respect and do everything in our power to go above and beyond to make our customer's experience with us a SIMPLE and rewarding one.

To this day, SIMPLE, as a company, continues to enhance and improve the SIMPLE way of doing business.  Our People, Process and Products are what makes us different from all the others. 

They are the main reasons for our outstanding growth and success.

So I invite you today to experience the SIMPLE way of doing business.



Jim Rosica

President / CEO


bottom of page